A marketer's dream come true

April 6, 2005

My rating: 4 out of 5

Oops, I could’ve used this for my last post, but I just found out about Structured Blogging through Scoble’s linkblog and installed it. Looking around at the samples posted, it seems that they’ve created a nice format where people can review products and produce an easily parsable output.

For advertisers and marketers everywhere, adoption of this or a similar standard would be the best thing since sliced bread. Instead of having to do complicated parsing of blog content for product reviews, they could easily aggregate it and spend more time analyzing the data.

I think this might actually be a good thing. If I can make my feedback more accessible, maybe companies will improve their products faster (not that my input is all that great; I’m talking in aggregate here πŸ˜‰ ). I’ll be curious to see if this Structured Blogging format takes off or if it’s just another blip on the radar; let’s see if any of the major blog hosts adopt this and make it widely available.

A marketer’s dream come true
Movie
4 out of 5
Structured Blogging
http://www.structuredblogging.org
Oops, I could’ve used this for my last post, but I just found out about <a href = “http://www.structuredblogging.org”>Structured Blogging</a> through <a href = “http://scobleizer.com/linkblog/archives/3583″>Scoble’s linkblog</a> and installed it. Looking around at the <a href = “http://structuredblogging.org/wordpress/?cat=2″>samples posted</a>, it seems that they’ve created a nice format where people can review products and produce an easily parsable output.

For advertisers and marketers everywhere, adoption of this or a similar standard would be the best thing since sliced bread. Instead of having to do complicated parsing of blog content for product reviews, they could easily aggregate it and spend more time analyzing the data.

I think this might actually be a good thing. If I can make my feedback more accessible, maybe companies will improve their products faster (not that my input is all that great; I’m talking in aggregate here πŸ˜‰ ). I’ll be curious to see if this Structured Blogging format takes off or if it’s just another blip on the radar; let’s see if any of the major blog hosts adopt this and make it widely available.

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