IBM's blog policy…

May 17, 2005

looks kind of like ours (link to IBM policy). Hmm… coincidence? I’d like to think not.

However, I would say that theirs is much more thorough than ours. Plus, they cover quite a bit in the “Detailed Discussion”, including quite a few good tips on how to maintain a good blog.

Some others, like Dare Obasanjo from Microsoft, around the blogosphere are saying that IBM is distancing themselves from their employee bloggers too much with the following parts of IBM’s policy:

  1. Blogs, wikis and other forms of online discourse are individual interactions, not corporate communications. IBMers are personally responsible for their posts. Be mindful that what you write will be public for a long time — protect your privacy.
  2. Identify yourself — name and, when relevant, role at IBM — when you blog about IBM or IBM-related matters. And write in the first person. You must make it clear that you are speaking for yourself and not on behalf of IBM.

I would actually say that those two points do not preclude employees from blogging about technology issues related to their work. In other words, the long standing association between a blogger and his/her employer still stands. When an IBM blogger is talking about a feature in their product, I’d bet they are looking to start a discussion about it in the interest of improving that product.

In regards to Dare’s concerns about having to announce where you work, it seems to me that most of the time, it is fairly obvious anyways. It is my opinion that in general people shouldn’t be afraid of keeping a public profile that includes their employer. If you are ashamed of who you work for, it’s probably time to look for a new job 😉

Welcome IBMers! The blogosphere grows everyday and everyday it’s a better place to be. 🙂


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