6A and Attensa business blogging seminar

April 25, 2006

I heard about the SixApart and Attensa Business Blogging Seminar a few weeks ago and decided to fill out the form. They invited me to come so I checked it out last Thursday. It was good to see some familiar faces – Niall and Anil were there too – and it was good to finally meet Matthew Bookspan in person. Matt’s the Director of Product Management over at Attensa and we connected through blogging back when he was working at Pluck in Austin. He an ex-MSFTie and techie geek – he’s also a Plaxo user πŸ˜‰

The seminar was probably a little bit too beginner for me, but it was fun to hear Anil spread the blogging gospel. He’s definitely a great evangelist for the technology; after the seminar I had an uncontrollable desire to buy 20 licenses for MT – just kidding!


Seriously though, I oftentimes wonder if there’s an easier way to get the word out about blogging: what it is, how you can use it, and what it means for businesses. It seems that I’m always at these small conferences where people are educated about blogging 20 or 30 at a time… maybe someone should make a site called teachmeaboutblogs.com that just has a video recording of Anil giving his presentation. That might save Anil a lot of time πŸ™‚

At Plaxo, we’ve been stepping up our blogging efforts; a little bit over a month ago, we got together and decided that we wanted to get into blogging for realsies. So, we fired up MT, and started blogging regularly. We turned on comments/trackbacks and set out on a goal to blog at least something everyday. We’ve missed a few days in the past few weeks, but overall we’ve had a pretty good track record.

I think the perception of Plaxo in the blogosphere has been just so-so over the past few years. We’ve got a lot of happy users who’ve become huge fans out there; but we’ve also got a lot of people we’ve pissed off. So as part of our blogging efforts, we’re seeking to engage the community directly as a company. We’ve had employees like myself blogging for a while, but we’re now seeing what happens when there’s a voice for Plaxo as a company out there too. We hope the experiment works out well, either way, sounds like a case study to me πŸ˜€


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